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Starting a Coaching Or Consulting Business From Scratch Or Buying a Franchise in 2010

February 19, 2010

Over the last few years, I have been observing and studying the onslaught of new market entrants into the consulting and coaching venue. Perhaps, you have also noticed how many people have become personal and business coaches in the last few years? Well then, let me tell you what I’ve discovered. What I’ve noticed is that many of these folks do actually have a good amount of experience behind them, and they have got into the coaching or consulting business because they have been laid off from corporate America.

And they’ve decided to try to start their own business, because they really can’t get a job for equal pay to their previous employment. Unfortunately, there’s a big difference between working for a paycheck, and working out of your house trying to make money and market yourself. So many of the people who are coaches, are not making any money, and they are complaining and worry they might lose their house to a foreclosure, because they cannot make the payments.

Now then, perhaps you are considering starting a Coaching business from scratch. If so, you have to ask yourself how are you going to get your customers? If you think that you’re going to go online to the social networks in various industry subsectors, and make friends and get jobs that way, I’d like to enlighten you to the fact that those types of online groups are already filled with people who will be your competition.

In other words, you are going to have to get your new customers and clients the old-fashioned way in the real world. Of course, if you don’t know how to do this, you might be better off buying a franchise, from a franchisor that knows how to get clients, and can assist you with an excellent marketing plan.

The reality is there are too many coaches out there who don’t know what they’re doing, and do not know how to market themselves, and they aren’t making any money. Many of these folks are making a mockery out of the consulting industry, and leaving a bad taste in everyone’s mouth. So, if you are thinking that you might want to be a consultant or coach, perhaps you might look into franchising to do just that. Indeed, I hope you will please consider this.

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