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Public Relations Specialists Are Evolving Online – Is Your Online Brand Established?

February 18, 2010

Newspapers are letting staff go left and right. Several magazines and community papers are even shutting the doors for good. These days the media landscape is full of change – and the role of a public relations specialist needs to evolve as well.

The best PR firms NYC has to offer are all over this – leading their clients in a new direction involving online news, blogging and social networking. PR specialists are acutely aware of these trends and recognize them as avenues for exposure.

Online news sites have grown exponentially in the last few years and lend themselves as new opportunities to leverage clients’ products and services. In today’s economy, businesses are seeking new ways to engage their customer base, but also being sensitive to their tightened budgets. Boutique PR firms are the answer for many struggling businesses, because compared to other advertising campaigns, they are simply much more affordable. Also, compared to traditional paid advertisements, boutique PR firms offer greater credibility.

Boutique PR firms that specialize in luxury public relations are also on the rise, especially in the blogosphere. Blogging – believe it or not – has become greatly influential with customers. PR specialists are becoming much more involved in online avenues.

These days, it is essential to create and maintain your online brand. Leveraging social networking and online news allows public relations specialists to strengthen strategic communication and build relationships. These specialists are highly skilled when it comes to building your brand and executing successful PR campaigns.

Due to the ever-evolving life of online media, public relations agencies who are able to capture the marketing potential of the online world and implement creative branding ideas end up serving their clients in ways that were not achievable in the past.

You may not consider building your online brand as something worthwhile, but if you were told that a high percentage of your customers not only spend time on the Internet, but also shop for products and services online – well, you might change your mind.

Article Source: http://EzineArticles.com/?expert=Karen_A._Newton

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